17 Years Old Innovative Business Leader
We are creating a new interconnected world for teenage entrepreneurs to network with fellow members, cultivate innovations, apply for funding, access entrepreneurship education, join local chapters, share expertise, and solve challenges.
We are super excited about young entrepreneurs who are improving the lives of other teens, applying solutions to real-world problems, producing thriving businesses, and pivoting the world to the future.
If you know of any teenager who has launched a business as a teenager and is below 25, we would be happy to cover his/her story. Please reach out to [email protected], sending some basic info, and we will respond within 48 hours.Brooke Wyatt, CEO
By Mary Olson and Mahesh Trivedi
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Throughout high school, Brooke wanted to be a leader, own a company, and execute her ideas. She wrote a business plan for Rosie Boutique and launched her business when she was just 16.
Brooke says, “I have an entrepreneurial spirit and am always striving to grow as an entrepreneur and learn as I go. Rosie Boutique is everything that I love into one company, and I strive to continue to grow Rosie every day.”
Today, the 17-year-young Brooke has achieved the one-year mark and is managing her business success as the sole founder, president, and CEO of Rosie Boutique in Indiana, U.S.
We asked her about the scope and outreach of her business and product lines. Brooke replied, “My goal with Rosie Boutique is to curate affordable and modern clothing that you can’t find at other local stores. I want women to feel confident, beautiful, and comfortable in our clothing.”
The story behind her brand name comes from her burning passion for her faith. Rosie, short for the rosary, grew up in a Catholic family, hence the name Rosie and its correlation to the rosary. As far as the boutique model is concerned, she always loved fashion, designing, and disrupting typical fashion trends for newer items or ones that no one has.
Her business is entirely portable and scalable. She intends to take Rosie Boutique to college and run the company from her dorm room at Indiana University.
Brooke’s vision is to reach a massive audience outside of Indiana. She will also use Rosie as an inspiration in college for other young women like her.
According to Brooke, her biggest challenge is building a following. The never-say-die teenager said, “Building a brand and gaining attraction is very hard on social media because you’re competing with millions of other companies. I keep plugging away at my work to reach out to other people, companies, and fellow entrepreneurs to collaborate and build my connections.”
“I am only 17, which is a huge differentiator of my business. My business model has a significant role in social media presence and is driving sales and traffic via social media channels.” Here is my brand on Instagram.
Hard-driving Brooke has not received funds from outside entrepreneurial sources. She is self-funded and has bootstrapped her entire business, although she allows that her Dad helps her out now and then.
In perspective, she realized the biggest mistake that she had made as a first-time entrepreneur was purchasing too much inventory. “That’s the risk part of the “risks and rewards” of an entrepreneur.”
We asked Brooke, “At any point, did you feel like giving up and doing something else or work in a company?” Brooke, “No, quitting is never the answer.”
Finally, “What drives you to stay buckled on the rollercoaster ride of entrepreneurship?” She sums up: “The thrill of entrepreneurship and the feeling of accomplishment.”
Read Brooke’s Blog to further discover Brooke’s passion for entrepreneurship.
Entrepreneurship at 16. “I've grown up at a dinner table of entrepreneurs. Naturally, this made me want to be a part of the fun and learn more about it. The older I've gotten, I've realized the more passionate I am about entrepreneurship, even only at 16. Starting a company is like studying really hard for a test you have in the future. It takes time, hard work and dedication. When you finally take the test and the work pays off, it's the feeling that makes you want to do it all again. That's how entrepreneurship is, on a very basic level.
But there was one challenge I ran into. There was a strict limit in numbers of young female entrepreneurs. I was challenged in finding anyone my own age, girls, that were developing their own companies. There are the 20-yearold’s, but no one my age, 16. The more I looked into this, it makes me want to develop a company even more. A limited number of young females developing companies makes me want to do something, develop more, and inspire more young women like myself.
“I've started Rosie mainly because I love entrepreneurship and owning my own company, and why wait till I'm 'older' when I can begin learning how the world works now? This journey I'm taking with Rosie Boutique has already been so fun. The journey for everyone is different, but when you pick the right paths, accept failure, listen to the wiser, have the willingness to learn, have a passion and hustle, life is such a fun adventure.”
Company Website: https://www.shoprosiebtq.com/
Blog Posts: https://www.shoprosiebtq.com/blogs/news
Featured Article: http://youarecurrent.com/2019/12/17/teen-ceo-young-entrepreneur-starts-online-boutique-in-fishers/
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