Cynthia’s drink business gets Paypal grants
Entrepreneur Name: Cynthia Torrence, (Age: 16)
Business Name: NIU Fruit Juices, Hermitage, Missouri, United States
Cynthia started her fruit juice company way back in 2011. But it is just now in 2019 that she celebrated it when the first 300 cases of NIU flamingo arrived in New Jersey. The name 'NIU' came from the Hawaiian word for coconut.
NIU flamingo is available in various stores and restaurants from the past year. It also became available on the Amazon website earlier this year. NIU flamingo has a lower amount of sugar than similar products in the market which has made it possible to market it towards natural food retailers. But Cynthia is still trying to expand the brand reach by contacting retailers. She also plans to launch the second flavor- NIU Berry Blast later this fall and has three other flavors in mind.
NIU, a part of TALLS LLC which is the family's cooperation, received the PayPal empowerment grant of $10,000. Cynthia is not yet sure how she is going to use this grant but her mother says some of it will go towards marketing.
Cynthia also launched NIU merchandise on Zazzle.com two months ago after several requests for them. Being reduced to just the online shop was the contributing factor for this she could focus more on the merchandise.
Cynthia plans to sell the company eventually in the future and study criminal justice at Pace University.
