Wesleyan Student turns a crazy idea into a profitable business

Image Credit: Journal Star
Entrepreneur Name: Rudy Vrtiska, (Age: 21)
Business Name: Vrtiska Brothers Auction Group, Nebraska, United States
Rudy Vrtiska, a business major at Nebraska Wesleyan University, has set up an online business to resell returned products from major retailers like Amazon, Target and Lowe's. His model is similar to the shopping treasure hunt featured on a new show "Extreme Unboxing," set to premiere in August. People buy products for pennies on the dollar, with the high-risk business sometimes offering high rewards for a lucky few. Vristka will spend anywhere from $3,000 to $8,000 on a truckload. Some trucks come with a list of products, some have themes such as appliances or electronics and some are shots in the dark.