Teenager Startups - Viral tiktok video sold out entire inventory

Wikrent, a senior professional writing and information design student at Cedarville University from an hour outside of Chicago started Beloved Priceless at the end of 2019. It started first as a hobby, but when her friends were interested in buying her handmade earrings and necklaces, it turned into a business. One video she posted in July got more than 50,000 views. The one that got millions of views and sold out her entire inventory was posted in September. For that video, she followed a TikTok trend for creators where she contrasted photos of what people think of when it comes to polymer clay jewellery, versus what she makes.

She was not expecting that at all. It was very unexpected, So she didn’t have everything in stock, it was all more like made to order stuff. Because she was able to make it super quick and then send it out. Wikrent said she got more than 300 orders and sold more than 500 earrings in about a month. She also said that her friends helped her a lot in the time when she had a crazy order line and she enjoyed it. Wikrent said since she is a student and there is a pandemic going on, the best way for her to sell her jewellery is online. Wikrent said she primarily markets her business on Instagram but uses Pinterest, TikTok and Facebook too. Sarah Gump also helped Wikrent in the process. Sarah Gump, manager of digital and social media at Cedarville University, said anyone starting a business in 2020 should know how to market their product on social media. Wikrent said she’s been able to donate around $1,000 to Mission of Hope this year.

She is currently working on a collaboration collection of earrings with Mission of Hope’s Women’s Empowerment Program. The program helps equip victims of abuse with business skills or educational skills, Wikrent said. “My tagline is celebrating the beauty and value of every individual,” Wikrent said. “Everyone is loved and valued because they’re made in the image of God.”